Flag Company Branding
These are two brands that we pitched a potential client. We wanted to give them a complete brand re-haul because they were not getting searched with their previous name and we wanted to give them a brand that would fit their company once it scaled to a larger corporation. We decided to show them a more modern look and then another brand that was more focused on history and had an older look to represent how long flags have been around. This was done by using serif fonts and more of a sophisticated emblem shape.
I was tasked with creating all materials used in the pitch meeting as well as explain the process behind the brand development. I was responsible for the two brands created as well as the web design and print material design.
The client was very impressed and had a hard time choosing between the two.