We got the opportunity to brand a client’s new line of product for canned vegetables! We created an iconic brand for the new line and created a label for the new brand that still stayed cohesive with the client’s existing brand.
I was in charge of creating the brand for this new line. I created the iconic pinup girl using gradient mesh in Illustrator and then implemented this new brand on their labels (which are in stores today). I also created recipe cards that I designed and took the photography for.
This new line of product captured the consumers’ eye because it stood out. People loved the vintage pinup girl look and they produced the sales that the client was looking for.