Logistics

This particular client gave me complete freedom. We were able to build their brand from the ground up. They originally had 5 companies that all had different names and brands which caused confusion among employees and customers. We created on seamless brand that housed all subsidiary companies under one to lessen the confusion.

My Tasks

I was in charge of creating the complete brand for this client. I created the logo, stationery, billboard, sales material, thank you cards and even the billboard artwork. I was also involved with the pitch meeting — we had 2 different brand ideas to present the client and with the help of another team member I helped pitch my work to the client.

Outcome

All of the client’s companies are now under one company brand. The client was very pleased with our work and continue to use our services on a month-to-month basis to generate more leads through maintenance like monthly newsletters and more print materials.